Digital Marketing tools help experts get the best of their campaigns. In the age of automation and great content, these tools are critical for marketers, bloggers and community managers.
If you don’t know where to begin or simply want to discover new tools to increase productivity and get the best of your campaigns, look not further.
Let’s dive right in.
Free and easy to use, Google Analytics is the best program by google. Whether it’s for a personal blog or a business website, Google Analytics is a must-have for each and every online marketer.
Canva is one of the easiest and sharpest online tools I’ve ever used. With amazing designs and so much freedom around their layouts, Canva is a lifesaver if you don’t have the required mastery of Photoshop, Illustrator or Indesign.
Your Social Media accounts
The title of this post promises the best tools, and what better tools than you social accounts ? Many juniors often discard social media accounts as powerful promotion tools. However, as a community and traffic manager, I can assure you the likes of Facebook, LinkedIn and Pinterest will drive more traffic to your business than any other communication channel. Set up different pages, join groups and get going, there’s no other was around it.
Keyword Tool allows webmarketers like myself keep track of the current trends. It offers a global overview of top trending topics in your niche and gives you the opportunity to possibly surf the current waves.
Tailwind was initially conceived for Pinterest users. It is the perfect tool to help you schedule posts for the upcoming weeks thus taking the burden off your shoulders. It isn’t the easiest or most fluid tool out there, but it certainly is one of the most effective in driving traffic, hence views and potential leads.
I use buffer to schedule posts on Instagram and LinkedIn mostly. It’s easy to use, has clean design and is free.
In the age of automation, Zapier is king. It allows users integrate various Web applications and increase productivity.
Airtable works like a spreadsheet but gives you the possibility to organize anything in style. It is graphically very pleasing to the eye, highly responsive and offers great fluidity within it. A must-have for structure-nazis like myself
Notion is a note-taking and collaboration application with markdown support that also integrates tasks, wikis, and databases.
Really helpful in project and task management, as well as note-taking and organizational purposes.
Moz’s mission statement is “there’s a smarter way to do SEO” and I believe it describes their tool perfectly.
Moz will track performance of your traffic-driving keywords across 170+ search engines, thus helping establish a map and a thorough SEO strategy. It will also perform a Backlink analysis AND help you find thousands of keywords to target along with Keyword Difficulty scores, competitor research, and SERP analysis.
I wasn’t using it till recently and one thing is for sure, my performances are much better thanks to their service.