After navigating a bunch of posts on juggling multiple writing platforms, I’ve come up with a simple plan for my content distribution.

The greatest challenge for a creator is being spread too thin. The internet era has brought a wealth of tools and platforms for publishing, many of which are free, making it difficult to commit to just one.

As a long-time fan of blogging, I returned to the practice in 2020, choosing WordPress for its ease of use and affordability, especially if you skip the fancy plugins.

WordPress was intuitive and allowed me to rebuy my own domain. My domain, moreteekay.com, is a brand I created 14 years ago on Tumblr (do people still use Tumblr btw?).

Moreteekay is an ecosystem, a collection of tools and content types that I use to express my creativity, share important messages, and inspire change in any way I can.

It encompasses my blog but also links to my Medium page, my newsletter, and my LinkedIn page, as well as my audio show and parts of my photography portfolio.

As I work my up the acting realm, moreteekay will also include my filmography in the not-so-distant future, God willing.

• Attention is the new currency

To capture attention in a sea of online noise and compete with media behemoths, creators must have a compelling story and a unique voice.

Making a name for yourself on Google without spending money is nearly impossible nowadays. You’re competing with companies that spend millions of dollars every year.

Focus is the key here.

• My new strategy is completely different.

For a few months, I made the mistake of publishing the same pieces on my blog, Medium, and newsletter simultaneously. The issue with this strategy was that some of my followers subscribed to all three platforms and were overwhelmed with the same content three times a week. Not ideal (sorry, guys).

Those times are over.

From here on out, my usual how-tos, health tips, environmental solutions, and personal stories will remain on Medium.

My newsletter, on the other end, will exclusively feature my Vanlife stories. Comment below if you want an invite.

Lastly, my WordPress blog will serve as the hub, the glue holding everything together. It will feature the most important updates and links to my writing, socials, podcast, IMDb page, and more.

I mainly took this decision because building a native community on WordPress is quite challenging, while it’s far more feasible on Medium and Substack.

What is your distribution strategy?

Thanks for reading.

Peace!

Tee.