neuromarketing

Clarity with Teekay Podcast Guest-list

August 7, 2023 — 4 Comments

Clarity with Teekay is where I unpack life’s weirdness, one conversation at a time.

Since 2019, I’ve been recording from the cozy space of my home in Bordeaux, digging into culture, society, and whatever else catches my curiosity. Sometimes solo, sometimes with insanely cool guests.

I’ve had all kinds of people on the show: Hollywood execs, international movie stars, doctors, explorers, neuroscientists, microbiologists, pro athletes, writers, marketers, authors, architects, professors, podcasters. They bring their perspectives, I bring my questions, and together, we break things down in ways that (hopefully) make sense.

This podcast is about real, useful ideas, the kind you’d usually pay thousands for in coaching or courses. But I’m putting it out there for free, because why gatekeep good stuff, right? Whether it’s breaking habits, questioning norms, or figuring out how to make life less of a mess, I’m here to help you unlearn, rethink, and build something better.

What to Expect

🔹 [FULL] Episodes – Deep-dive convos (45 mins), dropping 1-2 times a month.
🔹 [CLIP] Episodes – Short, straight-to-the-point answers (<10 mins), every week.
🔹 [SOLO] Episodes – Just me, rambling about a topic for 7-15 mins, once a month.

You can listen on Apple Podcasts, Spotify, Amazon Music, Google Podcasts, and Stitcher.

The podcast has a bunch of accounts on major social media platforms but to be honest, I don’t use Social media anymore, so if you want to reach out to me, do it here.

If you like the show and want bonus content, you can support it here:
🔗 Subscribe here

Press play and let’s get into it. 🎧

(Guest list below! 👇)

  1. Alejandra P. Arenas, Assistant director and production stage manager – Queretaro, MX
  2. Natalie Christensen, Psychotherapist turned published photographer – Santa Fe, USA
  3. Isabella R. Lash, Actress and acting coach – Virginia, USA
  4. Grace Treutel, Manager of culture and content – Alabama, USA
  5. Miruna Dragomir, Head of marketing at Planable – NYC, USA
  6. Fabian Chegoya, Healthcare IT and revenue cycle management consultant, founder of Chaminger and diplomat kid – Denver, Colorado, USA
  7. Fabe Mitchell, Business owner and coach – Florida, USA
  8. Lachlan Parker, Sport and exercise scientist, esports mental health counsellor, head performance coach for @Renegades, Melbourne, AUS
  9. Brian James, Author of  “The Wolf Among Sheep“ – New Orleans, USA
  10. Alexander Tankou, Electric vehicles research associate at the international council on clean transportation – Washington DC, USA
  11. Mardet Guebreyesus, Architect and bestfriend – Addis Ababa, Ethiopia
  12. Deborrah Cooper, Advice columnist, author and Top Female blogger, Southern California, USA
  13. Keith Hutchings, Founder of The Comfortable Home project and sustainability enthusiast – Perth, Australia
  14. Joseph “Joey” Drolshagen, Founder of IFGT Life Coaching LLC, featured in FOX, NBC, CBS and as Top 20 Business Coaches in America in the NYC Journal 2022 – Greenville, SC, USA
  15. Josh from Pursuit of Infinity podcast, Psychedelics expert – Pennsylvania, USA
  16. Craig Gavigan, CEO of the Unplugged brand and national park ranger, Scotland
  17. Lynne Bowman, Plantbased author of Brownies for Breakfast, California, USA
  18. Karen Knight, NPF coach and volunteer management consultant, Canada
  19. Jochen Thomas Grunbeck, Behavioral and consumer psychology expert, London, UK
  20. Megan Sam Holstein, Award-winning personal development, psychology, philosophy, science writer, Columbus, Ohio
  21. Shane Rogers, Stand up comedian, musician and author, California, USA
  22. Marcello Pasqualucci, Head of experimentation at SKY, ex YAM! and HSBC experimentation project manager and neuroscientist, London, UK
  23. Karolina Rzadkowolska, Alcohol-free life coach and author, San Diego, USA
  24. Jas Takhar, CEO, content creator and co-owner of REC Canada and FTGU Media, Toronto, Canada
  25. Michael Buzz Buzinski, President of Buzzworthy Integrated Marketing, Arizona, USA
  26. Richard Flint, Author of 19 books and Human Behavior expert, Washington DC, USA
  27. Andrea Osvart, International film actress and European Golden Globe winner, Budapest, Hungary
  28. John Kenny, The Relationship Guy, London, UK
  29. Dr. Johannes Mallow, PhD and two-time World Memory Champion, Germany
  30. Dave Wann, writer of multiple books and founder of Harmony Village, Golden, Colorado
  31. Brenden Kumarasamy, Public Speaking Coach, Montreal, Canada
  32. Juan Lee, CEO and founder of Clear Journey, Author of Love Made Simple, Maryland, USA
  33. Anne Claessen, MSc LLM, Podcast Host, Strategist & Monetization Expert, Arnhem-Nijmegen Region, Netherlands
  34. Tim Fitzpartrick, B2B Revenue Accelerator and Marketing Consultant, Denver, USA
  35. Connie (Lockhart) Ellefson, Professional Organizer, Aurora, Colorado, USA
  36. Phil B. Pelucha, TV Host & Network founder, Gros Islet, Saint Lucia
  37. Vinnie Potestivo, Emmy Award-winning Media Advisor, New York, USA
  38. Kelly L. Olson, Ph.D., Director, Clinical Affairs – Medical Affairs Specialist, Salt Lake City, Utah, USA
  39. Laurel Foley, Movement Analyst, Indianapolis, Indiana, USA
  40. Kit Huffman, Personal Branding strategist, CEO of Seneca, Jackson WY (now Bariloche, Argentina)
  41. Jen Blanchette
  42. Flobo “Flobito” Boyce, ex US Airforce, Live Entertainment Professional, Standup Comic, California, USA
  43. Yogi Aaron, Yoga teacher and creator of Applied Yoga Anatomy + Muscle Activation™, New York, USA
  44. Linda King, Travel Agent and Writer, Melbourne, Australia
  45. Amanda Kate, Self-Mastery Facilitator, Melbourne, Australia
  46. Kim Sorelle, Writer and Speaker about love, Grand Rapids, Michigan, USA
  47. John Mendez, Marketer & AI Integration Specialist For Real Estate Agents, Stamford, Connecticut, USA
  48. Bastien Siebman, ASANA consultant, Founder and Minimalist, Annecy, Auvergne-Rhône-Alpes, France
  49. Cora Kessler, Social Media & Marketing Consultant, Richmond, Virginia, USA
  50. Jerome Bethea, Aka JB The Wizard, Web 3.0 Alignment Branding™ Expert. Creator of The World of Futuring, Hollywood actor, Philadelphia, USA
  51. REV Gabriel Castillo, Lead Facilitator at Church Of The Sacred Spore and Psychedelic expert, Titusville, Florida, USA
  52. Dr. Elaine Ingham, Microbiologist and Founder of Soil Food Web Approach (Soil Regeneration), Oregon, USA
  53. Luke Titus, Creator of the Barefoot Challenge, Wisconsin, USA
  54. Geoff Palmer, Natural Bodybuilding and Natural Physique Masters Champion, Owner of Clean Machine Plant-Based Fitness Nutrition, author, national lecturer, vegan patent holder and 2 Time NEXTY Winner for “Best Supplement of the Year” 2016 & 2018, Pompano Beach, Florida, USA

Thank you for stopping by.

Teekay.

monkey see, monkey do by Teekay Rezeau-Merah

Beyond Sight & Sound: Vicarious Touch is Revolutionizing Consumerism

July 17, 2023 — Leave a comment

This article is about a NeuroScientific (and neuromarketing) concept you never knew existed !

There are two ways of spreading light: to be the candle or the mirror that reflects it. — Edith Whartons

Our brains have this exceptional ability to act as a mirror. This ability is made possible thanks to what we call “mirror neurons”.

mirror neurons by teekay rezeau-merah
Photo by Vince Fleming

Mirror neurons are a type of brain cell responsible for mirroring or simulating the actions of others.

The knowledge of these neurons is relatively recent. In fact, it wasn’t until the 90s that researchers first identified mirror neurons in macaque monkeys.

And what they found was fascinating !

Mirror neurons were found to activate when a monkey performed a specific action, such as grasping a piece of food.

However, the same neurons also activated when the monkey watched another monkey (or a human) perform the same action.

It was unexpected.

  • The Point

These incredibly cool neurons are said to play an important role in our ability to imitate and learn from others, as well as in our ability to empathize with and understand the intentions of others.

And to be honest, it makes perfect sense.

For instance, I realized very early on that my proficiency in learning new languages was attributed (in part) to my habit of mimicking the language patterns and communication styles of native speakers.

In fact, even when my knowledge of a language is limited, I make a conscious effort to replicate the way words and phrases are pronounced, rather than how they are written and spelled.

By “mirroring” others, I learned 10X faster than before, and I hardly forget anything. I can also sound “native” if I want to, in any language that I speak.

This strategy has been instrumental for me. Becoming fluent in six different languages and comfortable in a couple more didn’t happen overnight, but with the right tactic, language-learning can be a piece of cake.

Check out this little 3-minute clip if you wish to understand how it works.

With that being said, the effect of mirror neurons isn’t just limited to what we see or what we hear, our brain can even experience vicarious touch through others.

Perhaps this explains the boom of ASMR and the porn industry?

New technologies like Virtual Reality are already using the power of our mirror neurons to their advantage, and perhaps ours, as well.

For instance, VR is now used to help us fight certain mental illnesses and cure certain phobias.

VR can obviously never substitute real life, but it could potentially help many of us heal from certain things.

  • The Dark Side

As an ethical marketer, I must mention this.

In the world of marketing, understanding vicarious touch and mirror neurons has been a game changer.

Instead of designing ads and products blindly, we now purposely target your subconscious mind.

Doing so allows us to create more engaging and memorable experiences for our audience, thus driving up sales and clicks.

Vicarious touch or haptic touch tactic by Teekay Rezeay-Merah
Credit: Journal of Marketing Research

We call this The Vicarious Haptic Effect in Digital Marketing.

So instead of making commercials that focus on the product alone, big corporations and marketers now hire actors and tap into all your senses — especially for physical products that produce a tactile sensation, like a soft fabric — to deliberately activate mirror neurons in you, the viewer.

There are numerous other tactics to trigger buying, here are a couple I’ve used in the past:

  • Product packaging: Mirror neurons can even be triggered through packaging. In fact, the texture and feel of product packaging evoke more tactile sensations in consumers than they know. For example, a package with a soft, velvety texture creates the impression of luxury and comfort, while a clear, matte packaging evokes warmth and superior quality.
  • Audio-visual experiences: Videos, music, podcasts and other types of media can evoke sensations of touch through sound and image. These techniques have long been used in the entertainment industry and in adverts to shape culture as a whole.
  • Scented products: Products that smell cut grass or mint create the sensation of coolness, while the the smell of lavender provides us with a sense of warmth and reminds us of our childhood (and possibly grandparents). Yes, smell is also used to drive up sales, but can only be used in physical businesses (for now).

Understanding human behavior allows us to look at ourselves with more depth.

Understanding ourselves doesn’t just make us wiser, it actually improves our decision making, hence this piece.

By reading this, I hope you’ve gained a bit more self-awareness and understanding of human behavior.

If you want to read more similar articles and support my work, follow me and subscribe to my newsletter by clicking HERE.

Till next time !

Peace.

Tee.