The age of Hip-Hop, from the streets to cultural dominance: A tribute

First of all, let me start by saying that hip-hop goes far beyond the musical aspect of the culture.

Actually, hip-hop IS culture, and culture always transcends music and the arts.

  • So, what is culture ?

Culture is the sum of all the universal elements that bring people together.

It’s when our individualities work together to bring about change and evolution.

  • What makes hip-hop a culture ?

Hip-hop embraces different artistic elements.

Overtime, it blended and transcended the artistic aspect of itself to become a means for seeing, celebrating, experiencing, understanding, confronting, and commenting on life and the world.

Hip-hop is also an emotion, a state of being and a frame of mind.

It’s the feeling you get from the MC, graffiti artist or DJ when they’re in their element.

It’s a long lasting feeling that lives within you, it’s ingrained in your thought process and your vision.

Hip-hop, in other words, is a way of living, a culture.

  • Where and when

The elements of hip-hop came together in the Bronx borough of New York City. It was the early 1970s and times were tougher than usual for the poorer parts of urban America.

From a whole lot of nothing and a whole lot of imagination, hip-hop was born.

  • Where did hip-hop get its name?

Hip-hop combines two slang terms:

The word “hip” has many plausible definitions and origins, none of which is actually official, so believe whichever one you prefer.

  1. Research and speculation by both amateur and professional etymologists suggest that “hip” is derived from an earlier form, “hep”. Many etymologists believe that the terms “hip”, “hep” and “hepcat” derive from the west African Wolof language word “hepicat”, which means “one who has his eyes open“.
  2. “Hip” also means “in the know” or “aware” (which isn’t too far off the definition above) and has been a part of African American vernacular since the late nineteenth century.
  3. “Hip” also means “very fashionable”.

“Hop”, on the other hand, represents the hopping or leaping movement exhibited by hip-hop performers.

  • The difference between rap and hip-hop

Put simply, rap is a method of delivery, it’s the action of speaking rhythmically.

Hip-hop is the whole cultural movement behind rap (music).

Hip-hop entails business-savviness, marketing, money management, philanthropy, entrepreneurship, advertising, content, graffiti, DJing, fashion and design, not just “music”.

  • Artists that shaped my frame of mind

Like many people my age (90s kids), I grew up listening to hip-hop on the radio and cassette tapes.

From KRS-One to Big L, Mos Def, Jay-Z, Pun, Wu Tang, Snoop, Ice Cube and Pac, these artists shaped my mindset and outlook on life.

Later came the likes of Eminem, 50 Cent and Ye, just to name a few.

Many (if not all) hip-hop artists come from very humble beginnings.

However, despite starting at the very bottom and with virtually all the obstacles one could face in modern society, these craftsmen honed their skills and built empires through hard work, talent and focus.

Their determination and fighting spirit are beyond admirable and I’m glad I had them to look up to as a kid.

  • Hip-hop is my culture

You’ve probably heard me say this on my podcast, but I’mma say it again: hip-hop is my culture.

And I ain’t talking about the music. Hip-hop is a lifestyle.

It’s the way we talk, the way we walk, the attitude and the flavors.

It’s how people carry themselves, how Knowledge Reigns Supreme Over Nearly Everyone (KRS-ONE), the power of storytelling and communities as well.

  • Let’s go deeper, though 

People in the 90s used to say hip-hop (and MCing) was a fad. 

Growing up in a (somewhat) conservative, immigrant family, rap music was always looked down upon.

They labeled it “gibberish”, “noise”.

My old man (and most people his age) told me this a hundred times.

They didn’t get it then and many still don’t get it now.

So let me explain hip-hop culture, once and for all, as simply as I can.

  • Explaining hip-hop culture

The first thing you gotta understand is that this culture has many themes, the most common ones being knowledge, righteousness, struggle, empowerment, violence and drugs.

The best songs in hip-hop are about everyday life, struggles and change.

Hip-hop artists, whether we’re talking about musicians, DJs or graffiti artists, take cues from their lives to create art pieces.

Violence and drugs must’ve caught your attention, so let me enlighten you with an interesting fact about the progressive side of hip-hop (which mainstream media won’t tell you):

Did you know that break dancing gained popularity when Afrika Bambaataa’s Zulu Nation began using break dance battles as a substitute for gang-on-gang violence?

Note: I don’t like this dude one bit, but credit where credit is due.

Anyway, hip-hop artists have always tried to provide answers to society’s rampant problems.

They tried to change mindsets and make people visualize the change they wanted in their lives and the world.

I consider hip-hop artists to be teachers, mentors, change-makers.

Some of them used their platform to spread violence and bad behavior, but we can’t let a few bad apples spoil the bunch.

The likes of RZA (artist turned philosopher, vegan), KRS (teacher, activist), Mos Def (activist, actor), Talib Kweli and Jay-Z have done more for our culture than artists of all other genres combined.

They elevate communities and give them hope.

They paved the way for future generations, gave us the blueprint.

These legends are the reason for so much positive change and wealth in the black and latino communities, something easily dismissed by the media and folks who know very little about hip-hop culture.

Hip-hop ain’t about breakdancing, fashionable clothing and dope beats anymore. It’s about business, wealth building and minority empowerment.

Last but not least, hip-hop is one of the cornerstones for so much black wealth and minority entrepreneurs.

It is the foundation of several self-made moguls and multi-million dollar businesses in minority communities.

Ye, Jay-Z, Dre, Diddy, Eminem, Birdman, Akon, 50 Cent, Rick Ross and the late Nipsey Hussle fall directly into the those categories.

  • Global influence

Hip-hop is one of the few genres that you can hear everywhere you go.

Africa, South America, Asia, Europe..it’s global !

What makes hip-hop such a powerful phenomenon is the way it changed the way people dress, what they consume and the way they carry themselves in everyday life.

I look at hip-hop as a powerful tool for change, a global positive influence.

Hip-hop empowers and guides, which is the very essence of this culture. It also ignites conversations and exposes our modern society for what it really is.

Police brutality, social inequality, racism, discrimination, poverty and power are all common topics in hip-hop songs and among hip-hop heads.

Many hip-hop artists are activists themselves. They often come together during tough times to support new systems, empower communities and give back.

Hip-hop is an enlightenment for those seeking knowledge. It’s an enlightenment for people yearning for positive change.

Hip-hop ain’t “urban” culture anymore.

Hip-hop is culture, PERIODT.

Seeing the likes of DR, Snoop, Fif and Em on stage at the Super Bowl LVI brought things full circle.

It’s been a long fight but hip-hop is now undeniably one of the most important music genres in history.

What are the best survival tips every hiker must know ?

Below is a list of survival tips every hiker should know, inspired by (but not only) the movie Backcountry (great flick btw, thanks Bash)

First things first let me tell you this: when you’re out in the wild, worry about survival before you worry about comfort. Always.

Another basic tip and as a rule of thumb, never hike with a backpack that’s more than a third of your body weight.

Anyway, let’s get going:

  • Dos and don’ts in the wild
  1. Never leave your food uncovered in the wilderness
  2. Always have extra energy bars and food in your backpack. Also, eat in rations, you never know what might happen next
  3. When you decide to take a break or to call it a day, NEVER leave food in your tent
  4. Always keep a survival whistle on hand. Survival whistles help scare off wild animals and serve as a signal in emergencies. Mine came in handy when I hiked in Patagonia (Andean forest in Argentina)
  5. Always keep a survival knife on hand
  6. Always keep a candle in your backpack, it’ll help keep you warm in extreme weathers, especially if you ever get lost in the wild (check out this video if you don’t know what I’m hinting at). For this technique to work, you will need something like a poncho or a blanket
  7. Learn more about edible plants and roots just in case you run out of food
  8. Learn basic first aid skills to fix yourself or other hikers in case of an emergency
  9. Always make a mental map of where you are and where you’re headed. A great hiker always knows where the nearest plain is. Plains are safer than the woods. Also, if there’s a rescue heli looking for you, you’d want them to actually see you
  10. Always check the weather before you head out
  11. Make sure your clothing ALWAYS remains dry. I made this mistake twice, once in Sweden and once in France, and both times I thought I was never going to make it. Never again !
  12. When packing your gear, try to pack the heavier gear against your spine with the lightest items on top and equal weight on either side. Remember to pack your rain jacket last so that it is accessible if needed suddenly, and make sure all loose straps are secured and neat so they don’t catch on anything as you walk.
  13. Learn more about the wild animals in your area and how to deal in the event of an unexpected encounter (bears, wolves, boars, snakes, elk, moose, cows, goats)
  • Hiking and survival must-haves
  1. Backpack tips: Choose a backpack with a tubular design. A tubular design is easier to balance, and an unbalanced backpack will tire you out much sooner than you expect. Unbalanced packs also increase the risk of a twisted ankle or a fall. Always strap on because loose straps can be dangerous if they catch on rocks or branches. Make sure the weight doesn’t only sit on your back but rather on the side straps. Distribute as much weight to the straps as possible. With the weight on your straps, your shoulders should feel lighter and unburdened. A sternum strap is also a must when mountain hiking. It keeps the straps from falling off and tiring you out. 
  2. One sharp, full-tang, carbon-steel knife. This is your most important tool in a survival situation. Pick one that fits your hand comfortably, has a single piece of steel from tip to butt, with a blade about 12cm long. Carbon-steel blades are easiest to sharpen and the back of the blade will produce a spark when struck with a hard stone
  3. Consider stainless steel bottle for drinking and heating up water
  4. Make sure your headlamp is easily accessible
  5. A survival whistle is often forgotten but it could come in handy in several situations: to call for help, to scare off snakes and other animals, to signal your presence to other hikers
  6. Touch as little things as you possibly can while hiking. Smell is how animals track their prey
  7. Learn how to start a fire with an ember rock or a flint fire starter in case your matches get wet 
  8. Learn how to navigate a map with a compass
  9. Get a LifeStraw and/or purification drops 
  10. Always have a first aid kit on. Stuff it with bandage wraps, medication for pain, allergies, nausea, vomiting, diarrhoea, dehydration and hypoglycemia
  11. If it’s allowed in your whereabouts, get a smoke or fire signal, very useful in case of an unexpected encounter with a deadly animal
  12. Invest in GREAT hiking shoes. I didn’t say good, I said great. You’re going to spend at least 60% of your time in them so invest well
  13. Rain and wind are your worst enemy. Invest in a windbreaker/raincoat
  14. Invest in good, warm socks and thermal underwear 🧦
  15. A cooking set and/or gas stove is a must in the winter when everything is wet and cold
  16. Keep a phone and potentially a talkie walkie on you. A talkie is much more efficient than a celly, and not everyone can afford a satellite phone. Talkies allow you to connect with other radios in the area
  17. Wear flashy hiking clothes in case a rescue team has to look for you in leafy forests
  18. Learn the basics of hunting. There are always chipmunks and rabbits in the woods that you can hunt if it’s a matter of life or death (I’m vegan but extreme situations require extreme measures)
  19. On the same note, keep fishing gear on you, just in case you have no other options but to fish to feed on
  20. Make sure your clothing always remains dry. The most effective way to waterproof your pack is to line the inside with a dry bag. Buy one that is slightly larger than your backpack so that it completely fills the main compartment and has enough extra space at the top for a tight seal. Once sealed, the dry bag will also serve as a floatation device, so if you do fall into water, your bag won’t drag you under.
  21. Grab a pair of tough gloves to avoid hand wounds and a better grip in extreme situations
  22. An axe could come in handy in many situations. Chopping wood, entertainment, an axe could also save your life in the event of an unexpected encounter with a deadly animal 🪓
  23. Get at least 3m of 550 paracord, super useful in certain situations

There you have it folks. I must’ve missed some other tips but if you follow all of the ones above, you’re very likely to survive any situation in the wild.

I didn’t add all the necessary gear one might need for a hike. That’s a not the primary purpose of this post.

That said, I may post a piece of my favorite hiking gear soon.

Goes without saying but be careful when you’re out there, fam. We humans are much weaker than we think we are, and sh!t happens, all the time.

Also, better safe than sorry.

International vegan dishes we love (with pictures)

I’ve only been vegan for 4 years.

I wasn’t born vegan, nor was I a chef in another life.

Quite the opposite, actually.

For several reasons, I only learned how to cook 3 years ago..

Yeah..

Going vegan is one of the main reasons for the switch.

Living in one of the least vegan-friendly cities in France (and Europe), I had no other choice but to learn how to “veganize” my favorite dishes, drinks and snacks.

And so I did.

But first, I called mom.

Mom used to be a chef. She gave me the best tips to get the ball rollin’, but it wasn’t enough.

So I did what anyone trying to learn anything would do: I opened YouTube, and then Instagram.

But first, let me tell you something about me (that I haven’t shared on this blog yet).

  • Blah-blah about me (that you can skip)

You see, my family and I are extremely different.

I love them to death, but we were brought up in different cultures, environments and have different characters and standards. That said, we share the same values.

My parents and siblings are somewhat conformists. They love being “normal”, fitting in, which was never my thing.

(Btw, conformism is NOT a bad thing, I’m just stating our differences ^^)

After leaving the family nest at the age of 18, I deconstructed what I was taught and took on the heavy – but necessary – task to relearn everything on my own.

It’s one of the things I’m most proud of, tbh.

I’ve always dreamed and hoped for a life that fits me and my standards, not that of my family, certainly not that of society.

It was a long, tiring process. Conforming and acting in accordance to what you were told would’ve been much easier, but costly.

  • Authenticity is priceless

Deconstructing your beliefs and rebuilding your character are the most rewarding things you can do for yourself.

Doing so is one of the main reasons I hardly ever feel “lost” in life, the other reason being my faith.

That said, my parents and I share the same Polaris, that being our love of God, his prophets (PBUT) and religion.

Anyway, back to the topic at hand

  • Topic at hand

Having traveled so much wasn’t just a treat on the cultural, educational and spiritual level, it’s a privilege because we got to taste and cook foods from all over the world.

Travel is a powerful thing, fam. It introduces you to people from distinct backgrounds, cultures and habits.

The cool (and maybe my favorite) thing about people is that they all have this one thing in common: they cook, and they eat.

Inevitably, travel introduced me to foreign cuisine.

The list below serves as a reminder that veganized, international cuisine is where it’s at. These are some of my favorite mouth-watering dishes, desserts and drinks, most of which can easily be made at home.

Enjoy !

Africa:

🇩🇿 Algerian boureks and bricks (north african samoussa), rechta (local noodles with a veggie sauce), couscous, dolma (stuffed veggies with vegan mince or plant-based meat), karantika (aka garantita, calentica and karantita, chickpea thick pancake) khobz el bey (cake made from almond meal and breadcrumbs, soaked in a syrup flavored with orange blossom water)

🇪🇹 Ethiopian teff and spinach lasagna, teff injera (Ethiopian crepe), zucchini wot, spinach lasagna with local teff (cereal)

🇲🇱 Malian and Western Saharan tea (the best I’ve ever had!)

🇲🇿 Mozambique pao (fresh, local bread), mucapata (mung beans, coconut milk and rice)

🇹🇬 Togolese Nougbagba with rice

🇸🇨 Seychelles plantain chips (aka chips bannann, a creole delicacy)

West African maafé with rice and veggies

West and east african Karkadi (aka Bissap, hibiscus drink)

North and South America:

🇺🇸 American burgers, hotdogs, buffalo wings, tater tots, rainbow cake, donuts, cupcakes, layer cakes, mac n’ cheese (esp. when I was young), potato chips (yes, it’s an american invention just like ketchup), PB&J, popcorns, fried chicken similis, WHITE vegan chocolate-chip cookies, blueberry cobbler, nachos..

🇦🇷 Argentinian empanadas, bombas de papa, vegan choripan (hotdogs), chimichurri (some sort of local pesto), alfajores (heavenly stuff), medialunas (argentine croissants), argentine style pizza (triple-layered with so much vegan mozzarella and a thick crust), humita (corn and plant milk with spices and onions) and of course yerba mate

🇧🇷 Brazilian bolas de papas, pao de queijo and vegan feijoada

🇨🇴 Colombian arepas, lulada (local, fruity drink), obleas, cocadas (coconut sugar cookies), empanadas (you’ll find those in many south american countries tbh) and cholao (a sort of frappe, fruit salad, and dessert all in one)

Hawaiian toasts and bowls, as well as hawaiian pizza (yes, with pineapples on top)

🇲🇽 Mexican burritos, tacos, tostadas, tamale breakfast bowls and jackfruit tamales, 4-layer enchilada cakes and guacamole, of course

🇻🇪 Venezuelan empanadas and arepas

Asia:

Asian noodles (of all sorts!)

🇮🇳 Indian naan and curries (veggies, curry, coconut cream and rice)

🇯🇵 Japanese: sushi rolls, mochis, crispy rolls, udon, tofu (fried) with gluey rice, veggie tempura, ramen, kashipan, miso soup (my personal fave), onigiri (rice balls with a filling), gyoza, edamame, wagashi (desserts)

🇰🇷 Korean bibimbap, Jjajangmyeon (korean thick noodles) and kimchi (I LUHV kimchi !!)

🇲🇾 Malaysian apam balik, teh tarik (pulled tea, with oat milk), barley juice, water chestnut juice, longan juice, and lychee juice (street vendors make the best litchi juice btw) – needless to say, malaysians make some of the best juices out there !

🇻🇳Vietnamese spring rolls, cauliflower and rice, soy balls

Europe:

🇧🇪 Belgian waffles and fries

🇫🇷 French tacos, baguette, crêpes, macarons, croissants (too good !), joie gras (vegan and cruelty-free foie gras), vegan rillettes, raclette, pain perdu

🇮🇹 Italian: pizza (alla napolitana), lasagna, panini, pasta, pesto alla Genovese, ravioli, focaccia, panzerotto fritto..

🇬🇷 Greek tzatziki (soy yogurt, cucumber, garlic powder, chive and lemon) and mushrooms (stifado)

🇵🇹 Portuguese bolas de berlim (not a big fan of portuguese cuisine)

🇮🇹 Sicilian pizza and arancini 

🇪🇸 Spanish vegan croquetas, tortillas, gazpacho, patatas bravas and tapas 

🇸🇪 Swedish vegan cinnamon rolls

Middle-east:

Hummus, falafel and dolma (stuffed vine leaves) can be found in many middle-eastern countries

🇵🇸 Jordanian and palestinian Maqluba (aka Makloubeh: spiced rice dish that is mix with fried cauliflower, eggplant, potatoes, and veggie meat)

🇱🇧 Lebanese baba ganoush (aka moutabal: roasted eggplant dip, heavenly stuff) and tabbouleh

🇹🇷 Turkish lahmacun (turkish-style pizza), kebabs, vegan döner (turkish sub or sandwich), corba (red soup), pide (patty), Yaprak Sarma (steamed vine leaves wrapped around a filling of rice and onion flavored with mint, currant, pepper and cinnamon), Imam Bayildi (aubergine entree, filled with rice, bulgur and other veggies and stuffed with a tomato, onion and garlic mixture, baked in an oven), borek (spinach puffs), Kumpir (made of jacket potato with a crisp outer skin and soft inside, available with a variety of toppings – veggie cheese, sausage, pickles..), Mercimek Köftesi (vegetarian meatballs) Simit (turkish pretzels), baklavas (pastries), lokum (jellies), halva (tahini and sugar)..turkish cuisine is CLEARLY one my my all-time favorites bruh ^^

__

It’s quite obvious that I couldn’t fit everything I’ve ever eaten into this list, but you get the idea.

The more you travel, the more you’ll want to know about the world and all it has to offer.

“The best of mankind is a farmer, the best of food is fruit” – Ethiopian saying

Below are photos of our favorite vegan foods, snacks and desserts. All pictures were taken by me.

Find out more on VeganBordeaux 🙂

The importance of Digital Marketing, outsourcing and how they reshaped business as we know it

Building a business is no easy task, especially when it’s not a classic brick and mortar shop in a busy street.

While all businesses rely on customers and consumers, the whole money-game is built on 3 pillars: eyeballs, attention and interest.

Setting up shop in a busy street brings you lots of eyeballs and attention, whereas your actual service and/or product bring you interest.

That’s at least how things used to be, but then came The Internet.

The internet is one of the biggest technological advancements in human history.

On one hand, taming fire, inventing the wheel, electric currents and lightbulbs, internal combustion engines, the compass, vaccines and telephones took our existence and comfort to a whole new level.

On the other hand, the internet (and computers to a great degree) instigated a silent revolution and marked the beginning of a new chapter in human history.

The internet instigated cultural shifts, political revolutions and more wealth than ever seen before (Mansa Musa was an exception). It revolutionized the way we go about our lives, the way we eat, shop, interact with each other, date, learn and evolve as a species.

Internet disruption went a step further with the creation of Blogs and Social Media platforms.

It unsettled the way we used to consume and almost killed brick and mortar, in less than 30 years of existence, mind you.

And therein lies the importance of Online Shops and Digital Media/Marketing.

  • Let’s talk marketing:

The internet (and Social Media) increased our reach more than anything before it.

It didn’t just connect people to people like telephones did, it connected actual THINGS to people through what we now know as e-commerce.

That’s what we call B2C (marketing) in business jargon.

Social Media made it so that you now can literally reach millions of people with just a click.

It’s wild !

That being said, nothing good comes easy, and so extensive reach and good conversion rates usually come at a price, and a hefty one at that.

  • In practice:

Say you want to launch a small business in your town.

Back in the day, go-to techniques to spread the word were handing out flyers, talking to your friends (word-of-mouth), asking for personal recommendations and leaving business cards everywhere you go.

These techniques could still work (potentially) if done properly, but are hardly going to keep you afloat and financially stable.

The internet, and Internet Marketing (AKA Digital Marketing/Online Marketing) to be exact, allows you to bypass all that and reach more people than you ever could with traditional marketing techniques.

  • Here’s how:

Social Media (marketing), websites (and landing pages) and blogs, of course.

These 3 channels are where it’s been at for the past..20 years maybe ?

That’s where most people under 65 look for things, so that’s where attention and eyeballs are.

  • Where to start:

PSA: The inevitables depend on your business and your niche, ALWAYS.

The inevitables for most businesses would be Google My Business, Facebook (controversial, I know), Instagram and a personal website/online shop.

In additional to those four, and depending on your business, you might want to consider a blog for the brand and educational purposes (expertise), a LinkedIn page, a YouTube and/or Tiktok channel (tutorials, how-to’s) and a Pinterest page.

On a lesser level, and once again depending on your biz, consider starting a podcast, a space on telegram, a discord as well as setting up a WhatsApp number for the brand.

The creation and management of ALL THIS requires lots of skills. It requires a lot of time and dedication, too.

After all, there’s no point in being all over the place if you aren’t constantly building and engaging with your audience.

  • That’s where Online Marketers / Digital Wizards come in:

The consistent management of pages and channels is hectic, tiring and even gruesome to some.

Managing AND building a community from scratch ? Different ball game altogether.

Social Media management, Advertising, Digital Communication and Branding take a LOT of skills. They take a lot of time as well.

But before we talk about all that, let’s briefly discuss branding or brand-building.

  • Branding:

Brand-building is difficult. It takes so much work and specific skills. It can’t be half-assed.

Brand-building also takes time, lots of it. It took some of the biggest brands in the world YEARS to get to where they are now, and that’s without factoring in the millions of dollars they each put into their marketing machine.

Brand-building entails good design, strategy, digital communication, social ads and much more.

So clearly, it’s as complex as they come. But it’s also the safest way to a prosperous business.

People often buy the brand, not the product itself.

*Open bracket*

FYI, I chose this career path, as a Brand Builder, Social Media marketer and Growth Hacker (so-to-speak), because of its complexity and challenges around it.

I grew up with Social Media and was very quickly drawn to it. I’ve been on it from day one, I was involved in it very early, I saw it grow and evolve, and so did I.

I became a freelance Social Media expert 3 years ago because I felt caged in. Most companies I’ve worked for were so rudimental when it came to marketing. That despite being multimillion dollar ones.

I’ve always wanted to instigate change. Working for the sake of working wasn’t “it” for me. I wanted more, so I went for more.

Obviously more didn’t mean more work, but rather more meaning. I wanted to become a driver of change with my clients, rather than just a pawn.

I worked my butt off and I loved it.

With more than 7 years in, my work became more about setting new standards than following the “old way“.

*Close bracket*

Once you sort out your branding, it’s time to communicate.

Good digital communication entails creativity, innovation, focus and efficiency. It also requires you to be open to new ideas and have an appetite for risk.

The challenge in what I do lies in the fickleness of human behavior. Marketing is all about human behavior.

Skills are important but understanding your audience, your leads and customers is what gets you over the line, never forget that.

  • Going full circle:

I wrote this post to explain the importance of online presence and branding. I also want to encourage (small) business owners to outsource complex tasks as much as they can. It’s vital.

Many (most) beginners and business owners prefer saving a few bucks and doing it all by themselves. That strategy always backfires, unless you’re a marketing expert.

By refusing to outsource these functions, you will likely waste weeks, months or even years of your business. You’re also likely to waste lots of money and “brand currency“.

Brand currency is what people know you for. Once people know you for something, it’ll take triple the amount of efforts, time and money to rebrand yourself and your business.

You can avoid all that hassle by simply outsourcing the vital functions of your business.

  • What you gain from outsourcing:
  1. Time and energy: If you don’t particularly enjoy spending time on all the above-mentioned tasks, you’re likely to hit a brick wall doing it yourself. It can be overwhelming and extremely time-consuming, obviously.
  2. Focus: Because there’s nothing more frustrating when starting a business than distraction, outsourcing gives you a breath of fresh air and more freedom to focus on the business itself.
  3. A QUALITY Social Media post, an update on Google My Business or a blogpost could take hours to create. Don’t waste your time communicating when you already have millions of things to handle elsewhere.
  4. Burnout: Doing it all by yourself could potentially cause you to give up. Real business starts when all the excitement wears out. Outsourcing helps avoid that.
  5. Social Ads are complex: it may not seem like it (or does it?) but social ads are as complex as they come. There are so many factors to factor in, and so much tinkering to do as you go. It actually took me years to learn the ins and outs of Social Ads, and I’m still learning, esp. since the introduction of iOS14. I have a masters in that stuff mind you, and more than 7 years working with different clients. That’s how much work went into it. Never underestimate the work of others just because they make it look so simple, so smooth, it usually never is.
  6. Creatives and designs deserve special attention and care: Anyone can create content, but to create engaging, fun and converting content is a different ball-game. Obviously, like everything, it’s a learning curve, but would you rather spend 6 hours/day managing your socials or actually building your project, prospecting and growing your business ?

Outsource. It’s worth it.

Much more than a desert: my trip to the Sahara

The Sahara Desert is the world’s largest hot desert and the third largest desert behind Antarctica and the Arctic.

Located in North Africa, it covers 9,200,000 square kilometers (3.6 million square miles), nearly a third of Africa.

My journey through a fraction of this majestic place was nothing short of sensational.

Trip route
Trip route

The sand dunes, beautiful wild camels, excruciating heat, vastness, hospitable nomads and their stories..the magical spirits..a once in a lifetime experience.

Speaking of, here’s a fun fact about camels: a camel can drink 200 liters (53 gallons) of water in three minutes !

That’s insane !

A bunch of camels chillin’ in a Canyon (Oasis), Chad

Anyway, I don’t know about y’all, but I love stories about supernatural creatures, angels and jinns.

  • What are jinns, exactly?

Jinns are usually known as genies (yeah, like the one in Aladdin) in western literature.

Jinns are magical spirits who may appear in the form of a human or an animal and can take control of a person.

They’re said to inhabit caves, graveyards, deserted places and darkness. The Sahara Desert, like the ocean, is where many Jinns actually live. And believe me, it’s feelable (spooky!).

Jinns lead similar lives to us humans. While they’re believed to be invisible (mostly), jinns have the ability to eat, drink, sleep, breed and produce offspring that resemble their parents.

They also have free will to choose between good and evil. Therefor, jinns can be Muslim, Jewish, Christian, etc.

But unlike us, jinns have numerous powers that are exclusively theirs.

For instance, jinns are capable of moving extremely heavy objects with relative ease.

There’s always been some sort of air of mystery and mystique around the topic of jinns, and rightfully so.

Fun fact: Jinn means “hidden” or “concealed” in Arabic.

As per a hadith narrated by Ibn e Masood, there are 3 main types of jinn: those who fly, those who appear in the form of dogs and snakes, and those that stay in travel.

Jinns live much longer than us. It is said that they can live up to thousands of years.

  • Preferences

Jinns delight in punishing humans, intentionally or unintentionally, and are said to be responsible for many diseases and all kinds of accidents

It’s been said that jinns eat like humans, but instead of fresh food, they prefer rotten flesh and bones. Yuk!

Fun fact: King Solomon PBUH, one of God’s beloved prophets, was bestowed with many God-given gifts, including the ability to speak to animals and jinn.

While many people are aware of the existence of Jinns, Hinns, on the other hand, are barely ever talked about.

Here are a few interesting theories about the Hinn.

  • Theories

In early Islam, a common belief held that mankind is actually the successor of other intelligent creatures such as Jinn and Hinn. Medieval Muslim traditions referred to the Jinn as pre-Adamites, depicted as human-like in various ways.

According to Ibn Kathir, the hinn belongs (together with the jinn) to those creatures who shed blood on earth before humankind, causing the angels to question God’s command to place Adam PBUH as a vicegerent.

In his work Al-Bidāya wa-n-Nihāya (The Beginning and the End), Ibn Kathir relates that the Hinn (and binn) were exterminated by the jinn so that they could dwell on the earth.

Even more interestingly, Muhammad Al-Tahir ibn Ashur states in his work at-Tahreer wa’t-Tanweer that the hinn (and binn) may be a reference to Persian mythology or the ancient Greek Titans, who were driven away by their deities.

Worth looking into !

Smartphones are Our Generation’s Cigarettes

Nicotine is addictive, everyone knows that, but so are smartphones and social media.

Although lots people still smoke today, cigarette culture back in the 50s and 60s was mad different from cigarette culture today.

  • Similarities

Everyone smoked back then. From grandma, to blue collar workers, business people, pregnant women, even preachers smoked ! It was ubiquitous. 

Besides, cigarette ads were outrageous !

(By the way, 50 years from now, kids will look at meat, fish and dairy ads the way we look at crazy nicotine ads today.

Meat, fish and dairy are more harmful than cigarettes ever were, but they thrive on misinformation and bad education.

Beside being extremely harmful to the animals and the planet, they’re literally destroying our health, in total impunity.)

Anyway, not the point ^^

Similarly to nicotine addiction in the 50s, it seems as though everyone is addicted to their smartphone today.

In 2019, in a pre-pandemic environment, NBC reported that teens average over 7 hours of smartphone use a day.

That number is now higher for both teens and adults, as teens now spend up to 9 HOURS a day on their phones !

Madness !

Cigarettes take years off your life by just killing you (cancer). Social media takes years of your life by making you endlessly scroll, and lose your sense of purpose and time.

Cellphones can also cause cancer and sharply increase tumor risk (source: UC Berkeley)

  • The observation:

It’s sad to see what has become of interpersonal relationships, and activities in the ‘real world’ altogether.

I’ve decided to write this post to remind myself and my readers of the harms of excessive cellphone use and social media exposure. I also believe we need to push back and raise awareness against what’s happening in this realm.

It ain’t just about smartphones though, it’s about what’s in them.

Social Networks, gaming apps, dating apps, and so on are driving us away from the things that really matter. We’re losing our very humanity because of them.

Instant gratification and FOMO are this generations worst diseases, as discussed on this episode of my podcast with Deborah Cooper, columnist, author and relationships expert.

I believe we need to rethink the place of smartphones in our modern societies, and the way we interact with both technology and each other, bridge some gaps.

I also think we need to push for less addictive designs.

As a society, we must hold Big Tech responsible for their doings and encourage them to focus on making more functional and utilitarian platforms instead of addictive cash cows.

Furthermore, we must be more aware of how technology is affecting our brains and society as a whole.

It’s like we have billions and billions of people zonked out, consuming hours and hours on their phones without realizing that they’re wasting years of their life.

Something needs to be done here.

  • From a behavioral standpoint

Our smartphones are the cue, craving, response, and reward all at once. They’ve been designed to be addictive, easy to handle and ultimately became our go-to gadgets to find simulated happiness, always a swipe away from a dopamine hit.

Unfortunately, we aren’t aware enough of this, and when we are, we just dismiss it like we do with many harmful things (ask your smoker friends).

Internet addiction is a bigger problem, though. It’s a problem that nobody wants to admit and something that’s beyond individual control.

Funny thing is, it’s almost unreasonable to think it’s someone’s fault for developing this addiction, because at the end of the day, WE are the enablers.

How many kids do you see glued to an iPad at ages that seem ridiculous?

Remember just a couple years ago when big tech pretended to care about this problem with some half-baked features like screen time & limits on their platforms? It was laughable.

I’m obviously not against social media, dating and gaming apps, not one bit.

I’ve actually met the dearest person to my heart on one of these apps.

But with that being said, wisdom lies in moderation.

There are many studies that link depression and a low life-satisfaction to social media use and online dating apps.

Furthermore, Social Networks are becoming increasingly invasive, and are a pervasive part of modern culture, which greatly affects our global mental health.

“Human beings find purpose in their responsibilities. Responsibilities aren’t a burden, they’re a gift and they give our lives meaning.”

  • So what can we do, collectively, to save people from becoming zombies ?

So, this is my favorite part and the reason I wrote this post.

There are dozens of activities that you could and probably should be doing right now if you weren’t on your phone.

Here’s a quick list of things that you must look into and that could potentially break your addiction and increase life satisfaction and connectedness with the world:

  • Hiking and trekking: hiking doesn’t require any training, gear (besides decent shoes) or entry fees
  • Picnics: with friends, your partner, family, your dog, picnics are fun and great way to meet like minded people in the real world
  • Ramble the town you live in, there are always some lovely hidden gems that are defo worth exploring
  • Chat in person with no schedule in mind, about anything, chill with your partner or your best friends, go for tea
  • Biking: not just to work or to run errands, but just for the sake of it
  • Do something whimsical like find handfuls of acorns to paint with cute smiley faces
  • Workout with friends
  • Go to your local shooting stand and learn how to handle weapons
  • Take up a new hobby: Yoga, Tai Chi, Knitting, Guitar playing, language learning, coding, drawing, blogging, writing, woodworking
  • Invest your time in charity work and/or teaching/mentoring
  • Dog/cat keeping whenever you’re free and don’t know what to do. Animals are a great way to fight stress and anxiety
  • Visit your local parks and cemeteries, go for a stroll there, use that time to reflect on your own life and how to improve your life and that of those around you
  • Play sports with your buddies, or join new groups with whom you can also hoop/play football
  • Explore your local libraries and their books
  • Write your own book
  • Learn how to cook and dabble with your diet. Learn more about what you’re putting in your body on a daily basis
  • Practice conscious breathing
  • But most importantly, make sure you always have something going on in your life to keep you pumped.

One of my podcast guests once told me “humans find purpose in their responsibilities. Responsibilities aren’t a burden, they’re a gift and they give our lives meaning“.

No truer words have ever been spoken.

There are so many useful ways to spend your free time, so don’t waste it scrolling endlessly.

Who would've thought "Cyber Cafes" or Internet Cafes would fit into our pockets someday ?
  • Millennial nostalgia

Back in ye olden days (late 90s, early 2000s), my friends and I used to spend hours outside. Riding our bikes around town, playing football in the street, freestyling, telling jokes, climbing trees, running or “working out”..

And whenever our finances matched our desires, which wasn’t that often, we’d grab a bite together and just .. talk.

No one was distracted while talking, because smartphones didn’t exist..yet !

At the risk of sounding old, those were definitely “the days, bro!”

P.S.: who would’ve thought “Cyber Cafes” or Internet Cafes would fit into our pockets someday ? It’s insane come to think of it.

I grew up in Cyber Cafe era, we used to hang out in cybers all the time, mostly playing video games (essentially Counter-Strike and Red Alert)

Here’s what Red Alert looked like ^^

Shit was mad dope, I ain’t gonna lie !

  • So why the sudden change ?

Tech companies leveraged smartphone ecosystems by using gamification and behavioral economics as their tactics to trick our brains into consuming more and more on our phones.

This is common knowledge but such strategies were inspired by casinos, the devil’s ground and masters of addiction.

Psychologists like Dan Ariely and Daniel Kahneman have had a major influence on how tech apps have been constructed to have addicting rewards systems.

  • In closing

I genuinely hope that people realize social media isn’t a substitute for real connection.

As a species, we must have a better understanding of ourselves if we want to keep evolving and find genuine happiness. It may not seem like it but we’re still as primitive as a man from the first century AD, only with more gadgets around us.

But it’s fascinating how slow death never gets a bad rep, though.

Downsizing tips from an eco-essentialist

The trinity of downsizing:

SellDonateTrash

Most of the stuff we buy throughout the years will either end up sold, donated or trashed.

It’s sad, but it’s also inevitable.

That’s one of the main reasons why I became a minimalist in for first place.

When I look at the number of things I owned throughout my life, I can’t help but feel guilty..

Guilty because most of it went out the window at one point or another, guilty because there definitely are people who can’t afford half the stuff we buy carelessly

Guilty because consumerism is so ingrained in our modern societies that we hardly question our spending habits.

Minimalism allowed me to shift my mindset completely, so the least I can do is simplify the process by sharing some of my tips with those looking to live mindfully and sustainably.

“But what do I do with all the stuff I own ? It’s already been made, bought and used (for most part)?”

That’s the type of question I usually get.

The answer is quite simple:

Sell: if you need the money and want your most valuable things to have a second life

Donate: if you don’t need the money and want your things to be repurposed and help people in need (Charity, NGOs, Homeless Shelters..)

Trash: everything that can’t be repurposed, sold or recycled. It’s unfortunate but don’t beat yourself up too much, it happens to the best of us.

Where to go from here?

Here’s a short list of things you can turn to if you want to minimize further. Some of these tips hint at frugalism as well.

  • Avoid eating out and getting take outs. Take out foods are usually less healthy and way more expensive than home cooked meals. Learning how and what to cook is a useful skill for a better life, health wise and financially as well
  • Stop “treating yourself” when you can’t even pay off your debt and loans. Focus on the things that truly matter to you, and things that could have a lasting effect. Perhaps you could treat yourself to some cooking or baking classes, that way you won’t have to overspend every time you crave something. Same goes with most skills (yoga, fitness, cooking, handywork..)
  • Stop seeking instant gratification. Instant gratification is one of our era’s worst nightmares. It’s responsible for depression, anxiety, people feeling lost, so on and so forth. Refraining from social media use is one of the best things you could do to heal from this disease, news fasts* are also very effective in that regard
  • Avoid fast fashion AT ALL COSTS. I know it’s convenient and cheap, but what comes easy never lasts. Also, it’s highly destructive to both nature and the humans behind it (btw click on the link if you’re not familiar with this industry, the video’s super dope and it’s only 8 mins long)
  • One grocery trip twice a month should be enough. Meal planning (and prepping) helps a lot as it decreases overspending, and waste, of course
  • Shopping online is better as it allows you to browse similar products to the ones you’re looking for, and find the ones that best fit your needs 
  • Go organic as much as you can. Health is important and bad health is extremely costly !
  • Go for one time purchases. For example, start using linen napkins instead of paper towels
  • This one’s quite personal and something I’m working towards but I always try to favor cash instead of credit/debit cards
  • Minimize unnecessary subscriptions – cloud storage, streaming services, music services, apps, gym, website memberships, meal delivery, monthly installments.. I’m sure we all have subscriptions we hardly ever use

Beside all this, digital minimalism is also something you could look further into:

  • Delete all the apps you don’t use regularly
  • Sift through and delete all the unread/undesired emails in your mailbox. Here’s the real cost of your full mailbox
  • Unsubscribe from all the lists that keep sending you updates, offers and newsletters that you hardly ever read. It may not seem like it but most of that stuff is costly in mental energy (c.f. decision fatigue), carbon emissions and anxiety
  • Organize your photos in folders and delete all copies and similar photos
  • Disable unnecessary notifications, especially the ones on social media. I personally only kept incoming calls and text message, as those are the ones I use the most with my family and friends

Reach out to me or leave me a comment if you have any specific questions, I’m always happy to help 🙂

*A news fast implies opting out of watching the news on TV, listening the radio, reading newspapers, or following the news on social media and other internet outlets.

Behaviors and traits that make healthy personalities

A list of healthy behaviors, traits and habits I’ve noticed in some of my favorite people in the world.

Those are traits I personally try to gravitate towards in order to build healthy relationships.

  • They avoid criticism at all costs 

Criticism shows a lack of understanding and empathy towards others. The less critical you are towards others, the better.

Slander is also a major sin in my religion.

Slander and backbiting are considered “destructive” major sins.

These two sins are forbidden by God because they sow enmity, evil and discord among people and lead to destruction.

Slander, like overt criticism, are a sign that you want to show superiority, which in turn shows a lack of confidence and is ultimately a sign of weakness.

People ain’t all that different, we just choose our differences, so please refrain from being cheaply critical and just accept others as they are.

  • OCEAN is the acronym

OCEAN are the “Big Five” personality traits developed in psychological trait theory. They’re a great way to assess oneself.

O for Openness. Being open to new things, new ideas, change and being curious are all great signs of a great personality.

For instance, if someone tells you about a positive thing in their life, try to dig deeper, be happy for them.

Showing real, genuine interest in what others tell you is a sign of goodness, and happiness.

C for Conscientiousness: be conscientious is one of the noblest traits.

Knowing how to act and react accordingly in difficult situations, being aware of your surroundings, treating others with respect are all signs of a conscientious person.

Don’t be so quick to judge and just let others the benefit of the doubt, learn how to trust.

E for Extroversion: try being extroverted, not in a “party-going” way, but rather in a “be curious about others, ask how they are” way.

Don’t interrupt when others talk to you, show genuine interest in their feelings and wellbeing and treat them with love.

A for Agreeableness: being agreeable should be the easiest thing when you’re surrounded by the right people. Your friends need to challenge you on certain things, but not on everything.

“A person with a high level of agreeableness in a personality test is usually warm, friendly, and tactful.” So be warm, make people feel at ease, heard.

N for Neuroticism (it’s not what you think): this trait is about people who are emotionally stable, who deal well with stress pretty well, who don’t worry much (know how to let go of grudges) and are generally very chill and laid-back.

The kind of person who avoids conflict and troubles at all costs, my type of people.

Let’s move on to some other traits healthy people have in common:

  • They don’t think about their needs only (considerate?)

One of my favorite thing about some people is their ability to put others before themselves.

I’ve had friends who were exactly that. They always serve others before they serve themselves, they’re the carers of the group, which usually brings the group together.

Carers are my personal favorite people !

Showing that you care about people other than yourself is such an attractive trait. It shows empathy and an acute sense of humanity. 

  • They avoid hijacking conversations

Everything isn’t always about you, let others be, express themselves.

Make them feel comfortable enough to open up to you. Avoid hijacking conversations with sentences like “this reminds me of something I went through”. NO. It’s not about u, it’s about them ! 

  • They own up to your failures and mistakes

Take responsibility.

It takes courage to take responsibility, to show that you understand your mistakes and that you’re willing to do better

Say that you blew it when you feel like you did. I know it shows vulnerability but that’s what healthy people say and do

  • They allow nuance in life

Things shouldn’t always be how YOU want them to be, focus on yourself and hope others do their best as well

  • They never shame, never blame, and don’t have an agenda

If you disagree with someone, do it in a civil and respectful manner. Things can’t always go your way and that’s ok, let it go, just make sure you do your best in every situation, and don’t beat yourself up when you can’t 

  • They have an acute sense of teamwork

Teamwork makes the dream work.

Always try to work things out with the person in front of you, personally and professionally.

  • They don’t mind sharing the negatives of their personal and professional endeavors

Talking about the negatives of your life allows a sense of intimacy to others, which is the opposite of control.

This intimacy exposes you and will eventually make you feel vulnerable, which is bound to get you out of your comfort zone and help you grow. Let yourself get into that new, unexplored zone

  • They’re patient

Impatience is a big red flag when it comes to narcissism.

Impatience show that you can’t slow down to care about someone other than yourself, and that you’re too spoiled to realize you can’t always have it your way.

Impatience manifests itself in different forms, some people throw tantrums while others will just shut themselves out. Learn how to deal with your emotions and be an open book.

Learning how to be patient is an important aspect of a good life

  • They listen

Take time to reflect and learn how listen. It’s no wonder God gave us 2 ears and only 1 mouth.

We learn more by listening and observing others, so try to be more present and listen. Active and intentional listening is the cornerstone of good communicators and healthy relationships.

Careful listeners are usually more open and compassionate.

  • They know other people aren’t just as good as their last good deed 

Avoid being harsh and too quick to judge.

Avoid holding grudges and let others prove you wrong.

If you’re interested in health in general, read this article about small changes that could completely change your life.

Thanks for reading.

Teekay

Life in Lyon, mostly pros and some cons

My Honest Experience After Three Years

Lyon was the city where I became an adult.

I moved there to study at university and stayed for three years. During those three years, I learned how to live on my own, manage money, make mistakes and figure out what kind of life I wanted.

Would I move back?

Probably not.

Would I recommend it?

Absolutely, to the right person.

Those two answers aren’t contradictory.

I’ve lived in several countries and cities since then, so I naturally compare Lyon with many other places. Looking back, I appreciate it much more today than I did while I was actually living there.

It’s not my favorite city in France.

It never felt like home.

But that’s okay.

Some cities aren’t meant to be your final destination. They’re meant to prepare you for whatever comes next.

Lyon did exactly that.

If you’re thinking about moving there, studying there or you’re simply curious about what everyday life is like, here’s my honest experience, the good, the bad and everything in between.

Big enough to keep you busy, small enough to breathe

One of the first things I appreciated about Lyon was its size.

It’s a proper city.

You’ll find concerts, museums, football matches, festivals, universities and pretty much everything you’d expect from one of France’s biggest urban areas.

Yet it never felt overwhelming.

I’ve spent time in cities where leaving the house already feels exhausting. Too many people. Too much traffic. Too much noise.

Lyon never gave me that feeling.

You can cross the city without turning it into an expedition. After a while, you start recognizing neighborhoods instead of feeling lost in them.

I think Lyon found a balance that many cities never do.

It’s large enough that you’ll rarely run out of things to do.

It’s small enough that everyday life still feels manageable.

Public transportation is one of Lyon’s biggest strengths

I’ve always believed that a good city is one where you don’t need to think about transportation.

Lyon is one of those cities.

The metro works.

The trams work.

The buses work.

The funicular still feels fun no matter how many times you take it.

Most days, I simply left my apartment and went wherever I needed without thinking twice about how I’d get there.

That’s probably the highest compliment I can give any transportation system.

I’ve lived in places where owning a car felt almost mandatory.

Lyon wasn’t one of them.

Even today, if someone asked me which French city impressed me most when it comes to public transportation, Lyon would easily make my shortlist.

Its location is almost unfair

If I had to choose Lyon’s biggest advantage, this would probably be it.

You’re close to almost everything.

The Alps.

Switzerland.

Italy.

Southern France.

Paris.

Whether you enjoy hiking, skiing or simply taking weekend trips, Lyon makes it ridiculously easy.

Some of my favorite memories from those three years weren’t actually in Lyon.

They were outside it.

I spent weekends hiking around Grenoble, exploring Annecy, discovering Aix-les-Bains and getting lost in places I’d never heard of before moving there.

Annecy quickly became one of my favorite places in France.

If you’ve never been, put it on your list.

Seriously.

Living in Lyon made all those trips possible.

Instead of spending every weekend in the same city, I could keep discovering somewhere new.

That suited me perfectly.

I’ve never been someone who enjoys staying in one place for too long.

Student life

Lyon has a reputation for being one of France’s best student cities.

From what I saw, it deserves it.

The universities attract students from all over France and abroad. There are always events happening, cafés full of students and plenty of nightlife if that’s your thing.

It wasn’t really mine.

I’ve never been much of a drinker.

While many of my classmates spent Thursday nights in bars, I was usually somewhere else.

Watching football.

Learning about investing.

Trying to earn money.

Or simply enjoying a quiet evening.

I had just left home, and my priorities were different.

I wanted to become independent.

I wanted to stop relying on my parents as quickly as possible.

So my experience of Lyon probably wasn’t the typical student experience.

That doesn’t mean the city lacked nightlife.

Quite the opposite.

It simply means I chose a different path.

And looking back, I wouldn’t change it.

The People

If there’s one thing I never fully connected with in Lyon, it was the people.

Before anyone gets offended, let me explain.

I’d lived in several countries across four continents by then (6 by now). Every place has its own personality, and every person experiences it differently. This is simply how I felt during my three years there.

Compared with other places I’d lived, people in Lyon often seemed more reserved. Conversations didn’t happen as naturally. Making friends took time.

That doesn’t mean people were cold.

In fact, once you got to know them, many were kind, loyal and welcoming.

The first step just felt a little harder.

Ironically, some of the friendliest interactions I had weren’t in the neighborhoods people usually recommend.

The neighborhoods everyone warned me about

Whenever Vénissieux or Les Minguettes came up, people usually had something negative to say.

Crime.

Poverty.

Avoid them.

That was the reputation.

Then I actually went there.

What I found were families doing their shopping, kids playing outside, neighbors talking to one another and people simply living their lives.

Were there problems?

Of course.

No one should pretend those neighborhoods don’t face real social and economic challenges.

But reducing entire communities to their crime statistics never sat right with me.

Those visits reminded me of something I’ve experienced in many countries.

Places are rarely as simple as their reputation.

Some of the wealthiest neighborhoods I’ve visited felt emotionally empty.

Some of the poorest felt surprisingly alive.

Lyon reinforced that lesson.

The city where I stopped eating meat

Most people associate Lyon with food.

It’s often called the gastronomic capital of France.

Ironically, it’s also where I stopped eating meat.

When I arrived in Lyon, I was still omnivorous. That said, I never really enjoyed meat.

I mostly ate it because everyone around me did.

Then I started having recurring digestive problems.

One day I simply thought:

Enough. Not because I knew it was the issue, simply because I stopped liking it.

To my surprise, many of my digestive problems disappeared.

At the time, I became pescatarian.

Years later, that decision eventually led me to veganism, but that’s another story for another day.

So whenever someone asks me about Lyon’s famous cuisine, I smile a little.

Most people remember Lyon because they discovered French food.

I remember it because I discovered I didn’t want to eat red meat anymore.

Funny how life works.

Cost of living

Lyon isn’t cheap.

Then again, compared with Paris, it almost feels affordable.

Housing was my biggest expense, just like it is for most people.

Finding an apartment wasn’t always easy either.

French administration loves paperwork.

Sometimes it feels like you need paperwork to prove you have paperwork.

If you’re moving from abroad, be prepared.

You’ll probably hear words like garant, dossier and justificatif more often than you’d like.

Once I got through all of that, everyday life became much easier.

Public transportation kept transportation costs low.

Walking was often faster than driving.

And because I wasn’t someone who spent every weekend partying, my student budget stretched surprisingly well.

My favorite places

Even years later, certain places immediately come back to me.

Fourvière

If you only visit one place in Lyon, make it Fourvière.

The basilica dominates the city, but honestly, I remember the view just as much as the building itself.

Standing up there, Lyon suddenly makes sense.

You can see how the city grew around the Rhône and the Saône.

It’s one of those places where you naturally slow down for a few minutes.

Vieux Lyon

Yes, it’s touristy.

Yes, you should still go.

I never got tired of wandering through its narrow streets.

Sometimes I’d intentionally take a different route just to see where I’d end up.

That’s usually the best way to explore old cities.

Parc de la Tête d’Or

I’ve always believed every city needs somewhere people can simply exist without spending money.

Parc de la Tête d’Or is that place.

You can walk.

Read.

Exercise.

Sit under a tree.

Or do absolutely nothing.

Cities need spaces like that.

Probably more than shopping malls.

Along the rivers

The Rhône and the Saône quietly became part of my routine.

Sometimes I’d walk for no particular reason.

Sometimes I’d stop and watch people cycling past.

Other times I’d just sit there.

Not every memorable place has to be spectacular.

Sometimes it’s enough that it makes you slow down.

Football

Anyone who knows me knew this section was coming.

Olympique Lyonnais was impossible to ignore while living there.

Watching matches at Gerland became part of my time in Lyon, I truly loved it.

Football has a way of connecting you to a city, even when you know you won’t stay forever.

What I didn’t love

As much as I appreciate Lyon today, I never felt a strong desire to stay.

Part of that had nothing to do with the city itself.

Even in my early twenties, I knew I wanted to keep exploring the world. Lyon was never meant to be my final destination. It was simply the next chapter.

The weather didn’t always help either.

If you enjoy long, sunny summers and mild winters, Lyon might disappoint you. Winters often felt gray, and snowy, and after a while I found myself craving the ocean.

That’s one of the reasons I eventually fell in love with southwest France.

I also never developed the emotional connection I later felt with other places.

Some cities grab you almost immediately.

Lyon never did that for me.

It earned my respect long before it earned my affection.

Looking back, those are two very different things.

Would I move back?

Probably not.

Not because there’s anything wrong with Lyon.

Simply because today I know what I’m looking for.

I need nature close by.

I prefer smaller cities.

I love being able to reach the ocean within minutes.

I enjoy quieter places where life feels a little slower.

Lyon doesn’t pretend to be that city, and I wouldn’t ask it to be.

That doesn’t make it worse.

It just makes it different.

So, who is Lyon actually for?

If you’re a student, I think Lyon is one of the best choices in France.

If you enjoy public transportation, you’ll probably love it.

If you like having concerts, museums, football matches and weekend trips all within easy reach, Lyon has a lot to offer.

If you enjoy hiking or skiing, its location alone is almost enough to convince you.

If you’re looking for your first experience living away from home, it’s a city where it’s relatively easy to become independent.

On the other hand, if your dream is living beside the sea, spending every weekend at the beach or escaping into nature within a few minutes, there are probably better places.

And if warm weather is essential to your happiness, Lyon’s winters may eventually wear you down.

Three years that changed me

When I moved to Lyon, I thought I was moving there to get a degree.

Looking back, I learned much more than what happened inside a classroom.

It’s where I learned how to live alone.

It’s where I started managing my own money.

It’s where I stopped eating meat after years of digestive problems and eventually began the journey that would later lead me to veganism.

It’s where I realized I cared more about freedom than status.

More about experiences than possessions.

More about discovering the world than settling in one place.

Lyon didn’t turn me into the person I am today.

But it helped shape that person.

For that, I’ll always be grateful.

Verdict

Would I recommend Lyon?

Yes.

Without hesitation.

Not because I think it’s the greatest city in France.

Not because it’s perfect.

No city is.

I’d recommend it because it’s a city that works.

It offers opportunities without the intensity of Paris.

It has excellent public transportation.

It’s beautiful without feeling like an open-air museum.

It’s surrounded by incredible places to discover.

And if you’re willing to make the effort, you can build a very good life there.

Would I choose to live there again?

No.

My life has taken me in a different direction.

But every time I think about Lyon, I remember the city where I became independent, where I challenged old habits, where I grew up, and where I quietly started building the life I live today.

Some cities become your home.

Others become part of your story.

For me, Lyon will always be the latter.

Thanks for reading.

Teekay

Update (2026): I lived in Lyon over a decade ago. While things like housing prices, bike infrastructure and vegan options have evolved since then, this article remains an honest account of what it was like to live there and the lessons I took away from those three years.

WATCH: Great movies that explore black excellence, systemic racism and social (in)justice

Compiled is a list of more than 50 GREAT movies about black excellence, social injustice, black struggle and systemic racism.

Most movies on this list are based on real events, some are fictional.

  • Marshall – Chadwick Boseman, 2017 (based on a true story)
  • Green book – Mahershala Ali, 2018 (based on a true story)
  • Just mercy – Michael B. Jordan, Jamie Foxx, 2019 (based on a true story)
  • Race (Jesse Owens) – Stephan James, 2015 (based on a true story)
  • BlacKkKlansman – John David Washington, 2018 (based on a true story)
  • Selma – David Oyelowo, 2014 (based on a true story)
  • One night in Miami – Leslie Odom Jr., 2020
  • Fresh – Sean Nelson, Samuel L. Jackson, 1994
  • Get on up – Chadwick Boseman, 2014 (based on a true story)
  • Ray – Jamie Foxx, 2004 (based on a true story)
  • The banker – Anthony Mackie, Samuel L. Jackson, 2019 (based on a true story)
  • American gangster – Denzel Washington, 2007
  • 42 (Jackie Robinson) – Chadwich Boseman, 2013 (based on a true story)
  • Malcolm X – Denzel Washington, 1992 (based on a true story)
  • Ali – Will Smith, 2001 (based on a true story)
  • From the rough – Taraji P. Henson, 2013 (based on a true story)
  • Harriet – Cynthia Erivo, 2019 (based on a true story)
  • Coach carter – Samuel L. Jackson, 2005 (based on a true story)
  • Juice – Tupac, 1992 (based on a true story)
  • Menace II Society – Tyrin Turner, 1993 (a true-to-life portrayal of the streets in South Central Los Angeles)
  • Mudbound – Jason Mitchell, 2017 (Inspired from real-life experiences)
  • Remember the Titans – Denzel Washington, 2000 (based on a true story)
  • The express (Ernie Davis) – Rob Brown, 2008 (based on a true story)
  • Freedom writers – Hilary Swank, April Lee Hernández (based on a true story)
  • The great debaters – Denzel Washington, 2007 (based on a true story)
  • The butler – Oprah Winfrey, Forest Whitaker, 2013 (based on a true story)
  • McFarland, USA – Kevin Costner, 2015 (based on a true story)
  • Boyz N’ the hood – Cuba Gooding Jr., Ice Cube, 1991 (Inspired from real-life experiences of the director, John Singleton)
  • Mississippi burning – Willem Dafoe, 1988 (based on a true story)
  • Concussion – Will Smith, 2015 (based on a true story)
  • Fruitvale station – Michael B. Jordan, 2013 (based on a true story)
  • Hidden Figures – Taraji P. Henson, 2016 (inspired by a real-life incident)
  • Do the right thing – Spike Lee, 1989 (inspired by a real-life incident)
  • The blind side – Sandra Bullock, 2009 (inspired by a real-life incident)
  • Poetic justice – Tupac, Janet Jackson, 1993
  • Dope – Shameik Moore, Zoë Kravitz, 2015
  • Sorry to bother you – Lakeith Stanfield, 2018
  • Driving Miss Daisy – Morgan Freeman, 1989
  • Lean on me – Morgan Freeman, 1989
  • Loving – Joel Edgerton, 2016
  • Fences – Viola Davis, Denzel Washington, 2016
  • Roman J israel Esq. – Denzel Washington, 2017
  • The harder they fall – Zazie Beetz, Idris Elba, Jonathan Majors, Regina King, 2021
  • 12 years a slave
  • Dear white people
  • The help
  • American history X
  • Get out
  • Black panther
  • Django
  • Queen and Slim
  • Barbershop
  • Friday
  • If Beale street could talk
  • The hate you give